2023 Harley-Davidson® Softail® Standard in Tampa FL - Near Brandon, Lakeland

2023 Harley-Davidson® Softail® Standard in Tampa FL - Near Brandon, Lakeland

Harley-Davidson® enthusiasts in and near Brandon Lakeland Bradenton now have the option of the 2023 Harley-Davidson® Softail® Standard at Tampa Bay Harley-Davidson®. The Softail® Standard is built on the Softail® frame and the prototypical option within the Harley-Davidson® Cruiser family. It drips with old-school charm and cool and is perfect for new and experienced riders alike and both men and women.

What’s New on the 2023 Harley-Davidson® Softail® Standard

The Softail® Standard continues to be one of the most popular and critically acclaimed motorcycles in the Harley-Davidson® lineup and thus unsurprisingly arrives with no major changes. H-D® has upgraded the seat to a product that is more attractive and comfortable and also changed the H-D® logo on the fuel tank.

Key Features

The 2023 Harley-Davidson® Softail® Standard in Tampa delivers the essentials and nothing else. That makes it one of the most charming and affordable motorcycles in the H-D® lineup. It has bobbed fenders, comfortable seating, a stretched riding position, mid foot controls and easy-reach handlebars.

Engine — Mechanical

All Softail® Standard models available to Tampa Bay Harley-Davidson® customers in and near Brandon Lakeland Bradenton are powered by the Milwaukee-Eight® 107 engine. This is the standard oil- and air-cooled V-twin that H-D® uses throughout its lineup. This model also has a 2-into-2 shotgun exhaust.


The Softail® Standard has cast aluminum and silver-colored Annihilator wheels in the front and back. The Milwaukee-Eight® 107 engine makes 87 horsepower and 110 pound-feet of torque. That torque tops out at 3,000 rpm, but the powerband is optimized as such as that there is substantial torque available just beyond idle to give you the acceleration and iconic Harley-Davidson® rumble that you expect. Note that performance can be increased through the install of a Screamin’ Eagle® stage kit.

Harley-Davidson® Softail® Standard Colors

  • Vivid Black

The 2023 Harley-Davidson® Softail® Standard is designed as a prototypical cruiser and to remain true to the brand’s history. For that reason, it is offered only in a classic chrome aesthetic paired with the iconic Vivid Black color scheme. If you’re interested in additional designs, check out the other H-D® cruisers. All other models in the family offer two or more designs to choose from.

Learn More About the Softail® Standard

If you live in or near Brandon Lakeland Bradenton, visit Tampa Bay Harley-Davidson® at your convenience to see the new Softail® Standard in person. If you’d like to test-ride the 2023 Harley-Davidson® Softail® Standard in Tampa, you can schedule that appointment online through our website, and call or email our dealership for custom quotes and to learn more about customization, financing and much more.

Contact Us

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Filter by
Fuel type
Inventory status
Showing 1 - 12 of 74 results