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2023 Harley-Davidson® Softail® Standard in Tampa FL - Near Brandon, Lakeland

2023 Harley-Davidson® Softail® Standard in Tampa FL - Near Brandon, Lakeland

Harley-Davidson® enthusiasts in and near Brandon Lakeland Bradenton now have the option of the 2023 Harley-Davidson® Softail® Standard at Tampa Bay Harley-Davidson®. The Softail® Standard is built on the Softail® frame and the prototypical option within the Harley-Davidson® Cruiser family. It drips with old-school charm and cool and is perfect for new and experienced riders alike and both men and women.

What’s New on the 2023 Harley-Davidson® Softail® Standard

The Softail® Standard continues to be one of the most popular and critically acclaimed motorcycles in the Harley-Davidson® lineup and thus unsurprisingly arrives with no major changes. H-D® has upgraded the seat to a product that is more attractive and comfortable and also changed the H-D® logo on the fuel tank.

Key Features

The 2023 Harley-Davidson® Softail® Standard in Tampa delivers the essentials and nothing else. That makes it one of the most charming and affordable motorcycles in the H-D® lineup. It has bobbed fenders, comfortable seating, a stretched riding position, mid foot controls and easy-reach handlebars.

Engine — Mechanical

All Softail® Standard models available to Tampa Bay Harley-Davidson® customers in and near Brandon Lakeland Bradenton are powered by the Milwaukee-Eight® 107 engine. This is the standard oil- and air-cooled V-twin that H-D® uses throughout its lineup. This model also has a 2-into-2 shotgun exhaust.

Performance

The Softail® Standard has cast aluminum and silver-colored Annihilator wheels in the front and back. The Milwaukee-Eight® 107 engine makes 87 horsepower and 110 pound-feet of torque. That torque tops out at 3,000 rpm, but the powerband is optimized as such as that there is substantial torque available just beyond idle to give you the acceleration and iconic Harley-Davidson® rumble that you expect. Note that performance can be increased through the install of a Screamin’ Eagle® stage kit.

Harley-Davidson® Softail® Standard Colors

  • Vivid Black

The 2023 Harley-Davidson® Softail® Standard is designed as a prototypical cruiser and to remain true to the brand’s history. For that reason, it is offered only in a classic chrome aesthetic paired with the iconic Vivid Black color scheme. If you’re interested in additional designs, check out the other H-D® cruisers. All other models in the family offer two or more designs to choose from.

Learn More About the Softail® Standard

If you live in or near Brandon Lakeland Bradenton, visit Tampa Bay Harley-Davidson® at your convenience to see the new Softail® Standard in person. If you’d like to test-ride the 2023 Harley-Davidson® Softail® Standard in Tampa, you can schedule that appointment online through our website, and call or email our dealership for custom quotes and to learn more about customization, financing and much more.

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Disclaimer

2024 & 2025 STREET GLIDE® AND CRUISER OFFER 

Financing Offer available only on select, new untitled 2025 or 2024 Harley-Davidson® motorcycles financed through Eaglemark Savings Bank and is subject to credit approval. Not valid in conjunction with other offers. Other terms, conditions, and limitations may apply. Dealer participation may vary. 

 $1,000 Trade-In Assistance available on the purchase of select new, 2024 and 2025 Harley-Davidson® Street Glide® and Cruiser motorcycles when any motorcycle is traded in. Offer valid at participating Harley-Davidson® dealerships in the U.S., including Alaska and Hawaii, on eligible models that are available and in dealer stock between April 1, 2026 and June 30, 2026. Offer cannot be redeemed for cash or cash equivalent. Dealer participation may vary. Offer subject to change without notice. Void where prohibited or restricted by law. Additional restrictions may apply. See your participating Harley-Davidson® dealer for complete details. 

 $500 Customer Cash Offer valid toward the purchase price of select new, untitled 2024 and 2025 Harley-Davidson® Street Glide® and Cruiser motorcycles available and in stock at participating H‑D® dealerships in the United States, including Alaska and Hawaii. Eligible customers must visit H‑D.com/Military or H‑D.com/Police and validate eligibility through ID.me to receive a unique H‑D Hero Offer code. Offer valid only for the named eligible individual, is non‑transferable, and must be presented at time of purchase. Offer valid on purchases made between April 1, 2026 and June 30, 2026. Limit one offer per eligible customer and per eligible motorcycle purchase. Offer may not be applied toward a motorcycle down payment and is not valid on prior purchases or future motorcycle orders after June 30, 2026. This Offer may be combined with certain in‑market Harley-Davidson® promotions; however, restrictions apply. See your authorized Harley-Davidson® dealership for details on eligible offer combinations, including Harley-Davidson® finance offers. Offer cannot be redeemed for cash or cash equivalent and is non‑refundable. Harley-Davidson® and participating dealers are not responsible for lost or stolen offer codes. Offer subject to change without notice. Void where prohibited or restricted by law. 

Financing Offer available only on New MY26 Street Glide® Limited and Road Glide® Limited HarleyDavidson® motorcycles financed through Eaglemark Savings Bank (ESB) and is subject to credit approval. Not all applicants will qualify. 7.19% APR offer is available only to high credit tier customers at ESB and only for a 36month term. The APR may vary based on the applicant’s past credit performance and the term of the loan. For example, a 2026 Street Glide Limited in Dark Billiard Gray with an MSRP of $32,999, 10% down payment and amount financed of $29,699.10, 36month repayment term, and 7.19% APR results in 35 monthly payments of $394.20 and a 36th balloon payment of $21,433.64. In this example, customer is responsible for applicable taxes, title, licensing fees and any other fees or charges at the time of sale. APR is calculated according to the simple interest method. Not valid in conjunction with other offers. This Financing Offer is valid during the period of April 1, 2026 – June 30, 2026. Other terms, conditions, and limitations may apply. Dealer participation may vary. Offer not available in Alaska. Financing offer is subject to change or cancellation at any time. A return fee up to $395, excess wear, mileage and other charges may apply. Some motorcycles may be ineligible for return due to excess wear and tear, excessive modifications, or other conditions. 

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Vehicle prices listed are plus tax, tag and title. Dealer also charges a pre-delivery service fee in the amount of $1,199.95 on new vehicles and $999.95 on pre-owned vehicles which charge represents cost and profit to the dealer for items such as cleaning, inspecting and adjusting new and used vehicles and preparing documents related to the sale, or lease; and dealer also charges a private tag agency fee in the amount of $99.95 for in state purchases and $189.95 for out of state purchases which charge represents a fee paid to a private tag agency for the preparation of title work and also includes profit to the dealer related to the sale, or lease.